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(608) 796-1001
A non-profit organization established in 1994.

We develop projects that beautify, protect and keep YOUR Downtown La Crosse an inviting destination for local commerce and tourism.

Our Vision

The vision of the Foundation is to make the central business district of La Crosse the most attractive and cleanest in the U.S. This will be accomplished through the implementation of a comprehensive beautification program.

Current Project

Veterans Memorial Statue

La Crosse City Vision Foundation‘s newest project will be a bronze statue of an American flag and the bald eagle sculpture to be placed in Riverside Park, La Crosse, Wisconsin.

This sculpture is to honor our US military. Our US military has six branches: the Army, Navy, Air Force, Marines, National Guard and Coast Guard. The five emblems of those branches of service will be placed around our bronze flag statue.

The bronze statue of the American flag represents the original 13 Colonies with its stripes and the stars represent the 50 states of the Union.

The bald eagle has been the national bird of the United States since 1782. The bald eagle with its outspread wings is the Great Seal of our country. The fierce beauty and proud independence of this great bird aptly symbolizes the strength and freedom of America.

Our Veterans represent the freedom, dignity, and true meaning of being an American. To honor our Veterans, La Crosse City Vision Foundation will place this bronze statue with granite bricks to stand in Riverside Park for years to come.

We will have six “Ring of Honor” sponsors:

First, thank you OptumServe for being our Ring of Honor Sponsor.

You have made our Veterans’ Memorial sculpture dreams possible!

La Crosse City Vision Foundation is looking for five more “Ring of Honor” sponsors to make our Veterans’ Memorial sculpture complete.

After our “Ring of Honor” sponsors have been confirmed, there will be granite bricks available for families to honor their loved ones.

At this time, we are ONLY seeking our “Ring of Honor” sponsors.

Please, no calls to purchase a brick. As soon as we have our six “Ring of Honor” Sponsors, we will announce our brick sales.

If your business is willing to be a “Ring of Honor” sponsor, please call Carol at (608) 769-9230.Together, let’s make our Veterans’ Memorial bronze sculpture a reality in Riverside Park!

God bless all our veterans who have served and have made the ultimate sacrifice.

God bless America 🇺🇸

Every penny counts.

Our Mission

Our mission is to help create a unique heritage.

A stately clock on Second Street, connecting with the community from all four directions.

A bronze statue that wistfully captures a wonderful moment of children waving to those arriving by riverboat.

And each surrounded by an attractive brick plaza proudly proclaiming the names and memories of local citizens.

Timeless projects such as these — points of interest that bring people together to share memories — is what the Foundation offers in its downtown projects.

People want a reason to remember where they have been, whether for a lifetime or for a few passing moments.

It is the mission of the Foundation to help create such memories, and it is our great pleasure to invite you to participate with us.

Please consider helping us create a unique and special heritage for the city of La Crosse and the Coulee Region. A gift to the Foundation — now or as a part of a planned gift in your estate — will make a difference for generations to come.

Board Members

  • Jay Lokken, President
  • Carol Gross, Vice-President
  • Scott Koenen, Treasurer
  • Chloe Swanson, Recording Secretary
  • Mary Ann Gschwind, fspa
  • Pat Houlihan
  • Dan Howes
  • Jill Johnson
  • Michael Keil
  • Deb Lash-Stangel
  • Todd Ondell
  • Dick Record
  • Val Schute
  • Larry Vangen

Make a Donation

Every penny helps. Multiple options available.